11/30/2012

Crisis Management With The Help Of Social Media


Hurricane Sandy left New York and New Jersey and its inhabitants stranded the last month, as many have been left without electricity, hot water and their homes taken away from them as a result of this horrific storm. It has been some rough weeks for the east coast and although the city is starting to slowly get back on its feet, there is plenty that still needs to be done.

The reason for this post is to show how social media assisted in providing information in a time of crisis, as only a few had power and Internet access.

Whole Foods Market, kept their customers up to date with the status of their stores, informing their customers of hours of operation, which stores have been closed down, and which ones are operating but with restriction on their Facebook page. This provided great customers service for those that were reached.
MTA utilized their Facebook page to inform travelers on what bus services and subway lines were closed down, when they would be re-opened and which ones were running with restriction. They also provide a map of the city that detailed how temporary transit would operate throughout various boroughs.


As help was reaching all districts in need of aid, various organizations provided updates through social media on high demand supplies needed to be donated, such as cleaning supplies, winter clothes, canned goods and boots, As supplies were being delivered, the list of necessities would decrease as maximum capacity was reached.

Others used social media in the form of email marketing to relay information to their subscribers about cancelled events and classes, or just wishing their customers a speedy recovery. Granted not everyone had the accessibility to receive this information, but surely it was related to them.

Finally, A Thank You to all volunteers, mayor's office, national guard, salvation army, nonprofit organizations, food trucks and others that provided a helping hand or a hot meal to the residents in a time of need.


 


8/09/2012

Video Newsletter - Eliminate Extensive Scrolling

Do you provide a lot of content in your newsletter, to the point that it becomes extensive scrolling? Well thanks to technology, you can segment your newsletters in various formats.

By creating a video newsletter of the content that you would write out, you eliminate a lot of unnecessary scrolling for your readers. After you are finished with your video recording, upload it on YouTube or other video hosting sites and embed the link of your video into your newsletter.

This way it gives you more space to provide additional information to your audience, such as tolls, links, date of events etc. Review this example below! Kind of neat huh!


Courtesy of Vat19

6/19/2012

Successful Social Engagement via Facebook Fan Pages

I don't know how many times I have seen my clients struggling with  their social media presence. It is always the same questions that arises when they are trying to create a customized social media platform that will be interesting for their costumers - What should I post/share that will engage my fans/audience?

Well, we all have something to say. Here are 2011 small business Facebook Fan Page nominees and why they were nominated:

Courtesy of Social Media Examiner





intrepid travel

What the judges liked:
  • Great description of company philosophy on Info page
  • Appealing use of “photo of the day”
  • Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game
  • Creates customer community on Meet Others page
easy lunch boxes
 What the judges liked:
  • Fabulous branding on welcome page, also making clear the incentives for liking the page
  • Creative use of Photos tab
  • Excellent responsiveness to each individual commenter
  • Shares good content for moms/people raising families

snap retail

What the judges liked:
  • Good use of quotes, links and personal stories in posts
  • Keeps it personal through photo uploads and allowing employees to reveal their identities
  • “Snappy Hour” is a great way to increase conversation, involvement and answer social media marketing questions
  • Welcome tab has a good video and integration with other social media platforms
Creating content that is engaging to your audience doesn't have to be difficult if you know what your brand is, what service you provide and who and where your target audience are.