Successful Social Engagement via Facebook Fan Pages

I don't know how many times I have seen my clients struggling with  their social media presence. It is always the same questions that arises when they are trying to create a customized social media platform that will be interesting for their costumers - What should I post/share that will engage my fans/audience?

Well, we all have something to say. Here are 2011 small business Facebook Fan Page nominees and why they were nominated:

Courtesy of Social Media Examiner







What the judges liked:

• Great description of company philosophy on Info page
• Appealing use of “photo of the day”
• Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game
• Creates customer community on Meet Others page

 What the judges liked:

• Fabulous branding on welcome page, also making clear the incentives for liking the page
• Creative use of Photos tab
• Excellent responsiveness to each individual commenter
• Shares good content for moms/people raising families
  
  

What the judges liked:

• Good use of quotes, links and personal stories in posts
• Keeps it personal through photo uploads and allowing employees to reveal their identities
• “Snappy Hour” is a great way to increase conversation, involvement and answer social media marketing questions
• Welcome tab has a good video and integration with other social media platforms

Creating content that is engaging to your audience doesn't have to be difficult if you know what your brand is, what service you provide and who and where your target audience are.