5 tips when launching a social media platform

Many small businesses, don't put the time or the effort to have a cohesive social media platform available to their audience. Lack of information can hurt your business. It is important for your company to have the right type of exposure to your target audience. Here are 5 important tips to consider when working on your social media platform:

1. Make sure to have your company logo and company name visible. 
2. Make sure that your company information such as emails, addresses and links are available AND correctly spelled to you your audience.
3. Provide a variety of the information to your audience; not every post has to be about selling your business service or concept. 
4. Do not over share information so that your posts are all they see in their newsfeed. When bombarded with overflow of information it gives them a chance to "un-follow"or "unlike" you.
5. Make sure to respond to questions, comments and compliments in a timely manner. As a small business owner it is important that your customers know you are there and that you care.